Market intelligence is the process of obtaining, evaluating, and interpreting data about a market in order to make informed business decisions. This information may include data on market trends, customer preferences, competitor activities, and prospective opportunities.

Market Trend
Having a 360-degree view of the elements influencing your company is crucial in quickly changing business settings. In order to develop preventative measures, we assist our clients in monitoring niche market trends from all angles, including technological, competitive, and consumer, and evaluating their possible business impact.

Market Opportunity Assessment
Determine the ecosystem's current and specialised market potential to create long-term revenue growth plans. We assist multinational corporations in taking advantage of income opportunities, anticipating and addressing possible obstacles, and preserving a competitive edge in accordance with market expansion patterns. With the help of our robust internal team, international specialists, tried-and-true techniques, and a variety of proprietary data sources, InfoNest provides you with a comprehensive understanding of risk and return. In addition to your core brand proposition, product benefits, flaws, and market potential, our market and opportunity assessment reports take into account a variety of market characteristics. When advising priority target markets, we take into account both your organisational strengths and external market considerations. This enables our clients to understand how to win and where to play. In addition to entering new markets, our research methodology is made to make sure our customers can protect their current market shares from any rivals.

Competitor Activities
The best strategy to keep ahead of the competition when playing in a packed field is to know what you're going to do before you do it. One of the most important tools for developing a long-term business plan is competitive intelligence. It gives you the resources you need to find, evaluate, and act upon intelligence about the competitive environment facing your company. Products, customers, supply chain, pricing, human resources, and other aspects of your whole business environment can all be included in this intelligence. To develop a strategy that generates distinction and competitive advantage, it is crucial to recognise possibilities, obstacles, and white spaces. However, without knowledge of their competitors' actions, companies cannot set themselves apart from them.